A fictitious music festival based around the genre called hyperpop, a genre full of experimental (hence the name Experim) and diverse sounds.

Created from scratch, the concept behind the festival’s branding was focused on highlighting the wide range of artists present in the hyperpop genre, as well as the unique, modern, and techy sounds they bring through the table. This was done through the use of flashy colors, layered textures, rainbow gradients, bold typography, and 3D metal shapes.