In my rebranding of Empire Slice House, an Oklahoma pizza chain, I wanted to give the restaurant an edgier look, playing off of their name as well as the already existing interior decor which consists of loads of 80s and 90s musical posters.

The hand drawn, super texturized logo and word mark, paired with the rough renditions of old paintings and displays of knighthood and royalty made for a more daring brand image, which matches the already existing vibe of the chain.