Gáta Coffee was created in an effort to bring awareness to the crazy number of stray cats in Greece, most in need of whatever care they can receive from the people of Greece. The branding of Gáta heavily revolves around visually drawing from traditional Greek art, architecture, and graphic design while trying to steer clear of making a duplicate of Greek branding that has already been done. Being a brand that aims to help stray cats, it was only fitting to center the brand visuals heavily around cats, with a cat mascot inspired by Greek mythological creatures.

Gáta Coffee’s physical packaging includes three different packages, each corresponding with three different flavors, original, lavender, and mint.